Your cart is currently empty. Click here to continue shopping.

Meet _/\/\/\ake.

October 8 2020

Written by Alyssa S.

$Meet _/\/\/\ake.$

October 8 2020

Written by Alyssa S.

*The _/\/\/\ake In-Shop Experience is now available at Great World City and Raffles City.
Click here to book your appointment.

Available exclusively at our newest store in Great World City, get the chance to create your very own pleated bags, tops and cushion covers! Be part of our sustainability efforts in curbing waste, through this new and exciting in-store experience.

*MAKE, as a verb, suggests the present moment in time. As an antithesis against the mass, ready-made model of fast fashion and signifies a return to the tactility of shaping materials.

_/\/\/\ake by GINLEE modernises the age-old craft of pleating by allowing you to select your choice of styles and colours, before the entire process of pleating and steaming is done in-store.

All of this is done under a relatively short waiting time, where we invite you to wait among lush foliage, set against the backdrop of our Mediterranean roots.

This on-demand, on-the-spot production requires having only one SKU that be quickly multiplied into more. With this process, our aim is to balance the supply and demand, which in turn minimises waste. While being a sustainable option, it also promises a more interactive experience for our customers.