Singapore Business Review | Fashion takes over sharing economy: Clothing rentals gain popularity

Singapore Business Review | Fashion takes over sharing economy: Clothing rentals gain popularity

Fashion brand Gin Lee Studio shared that in their efforts to support sustainable production, the creation process for their clothes undergoes many laboured iterations to produce as little waste as possible.

“We develop our designs from scratch, rather than using the mass market method of buying samples and copying to speed up development,” Gin Lee Studio stated.

“Once a style is considered, we put it through rounds of performance tests before cutting up our fabrics. As for production, quantity is kept at a minimum to prevent excess inventory so pre-orders are available to alleviate sudden demand,” the store added.

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