TaFF | GINLEE Studio Redefines Shopping Experience by Reducing Waste
GINLEE Studio, one of The Bridge Fashion Incubator Programme's cohort 1 incubator brand, best known for their signature pleated designs, has recently opened their experiential concept store in Singapore.
Located at the ground floor of Great World City, the brand presents GINLEE MAKE, a new way of production that has been designed to “Modernise Craft, and Localise Production” at the new store.
Using pleating as the craft, GINLEE MAKE modernises the age-old technique by allowing customers to select their choice of designs and colours for accessories, before the pleating and steaming is done entirely in front of them. The process aims to balance the supply and demand, which in turn will minimise waste.
Find out about TaFF here.